Blogging is not simply writing about things a user is interested in. It is about making other people interesting in what he or she writes or talks about, as many people as possible. It is not a mere hobby. Once you have launched a blog, it becomes a business of your life and, not unlikely, your little private enterprise, and you need to work increasingly hard to keep it (and you!) ticking for years or even lifetime.
There are a number of fundamentals, which should be addressed in combination, not separately.
Traffic. This is the first thing that comes to mind when choosing criteria of a blogger’s success. Yes, traffic is important, although it is a little less crucial than many users believe. It is popularity that increases a blogger’s chances of success, and traffic is nothing less than a direct indicator of a resource’s popularity. The more people visit a website, the more subscribers one is likely to have, and the greater the potential for true conversion will be.
Boosting traffic does not seem like a great challenge, but it does take a bit of effort. There are several ways to increase traffic, which every blogger turns to one day:
Social networking is important, because Twitter, Facebook, Instagram, etc., gather crowds of people, and it is there where most bloggers start building their target audience. There one can create a group, start a discussion and thus attract like-minded people.
Guest blogging is a good starting point. A novice or would-be blogger, who has never written a post, can try commenting in someone else’s blog and thus get a little training on writing. Second, users, who write decent guest posts on blogs, start to get backlinks to their own blogs pretty soon.
Conversion rate. This is an inalienable sequel to traffic generation and actually the crux of a blogger’s success. Once you have made a good traffic, you are to convert your visitors to paying clientele. There are some musts for successful conversion, such as, to name a few:
- Creating attractive widgets (with the help of WordPress plugins) and positioning them properly;
- Creating sidebars and placing banners in them;
- Placing subscription forms at the end of all blog posts;
- Placing links to news and opt-ins;
- Carrying on writing and posting articles, videos and images on your website.
Devotion is what makes true success. To get a little business up and running, one must work hard and continuously. New stories and information appearing on a resource every day is exactly what makes people want to visit a website and subscribe to it. This is food and oxygen for any decent resource. There are tons of examples of traffic and conversion rates dropping dramatically due to bloggers’ failure to add new posts and media to their resources for even a couple of days. Blogging is just one such if-you-pledge-don’t-hedge thing!
Last, but not least, is the choice of a hosting service. This may be quite a challenge, because there are tons of them around the globe, and none of them would talk bad about themselves. Happily, there are services that monitor the work of different hosting service providers by collecting information about them and sharing it with the world.
Just one simple example should explain why it is important: if someone is in a hurry to find information, which you need right now and a blog won’t open for more than 15 seconds, what will he or she do? Correct, look elsewhere! To say nothing of downtime, when a website won’t open at all. One must be sure that the chosen hosting service will guarantee acceptable loading speed and uptime.